If you have a product or service to sell or want to make money selling others' products or services, but don't have the funds to invest in sales people and an office set-up, there's good news!
Thanks to email marketing, you may now target your customers by shooting them simple emails informing them about your product or service and offering useful information and helpful tips. Email marketing is an excellent work from home job and can prove quite lucrative if you put in the time and effort needed to make it work.
Before you shoot off emails to everyone on your address book, you must know the difference between email marketing and SPAM. Not learning the difference could result in loss of credibility, reputation and may even warrant legal action.
So here's the thing SPAM is essentially unsolicited email that is sent to large numbers of people on the internet. It is unethical and illegal and promoting your business in this way could mean more losses than gains and could crush your business before it begins.
Email marketing on the other hand, involves building a legitimate email clientele people who agree to your advertising material (usually in newsletter format) being sent to their inbox. This way, it proves beneficial for you as well you won't be wasting your time and effort on people who are not interested in what you have to offer.
It is mandatory to provide an 'unsubscribe' link though, for people to opt out of receiving your emails should they wish to. But once you find your niche, email marketing can be a worthwhile work at home job.
The first thing you will have to do is build a large database of potential customers. Doing this the legitimate way is often time-consuming and frustrating, but totally worth it in the end.
Do not give in to the temptation of buying your leads from unethical website owners. Talk to people you meet about your product or service and build your contacts one by one. Speak to your friends and ask them to spread the word.
Slowly, you'll build a legitimate database of people who are actually interested in your product or service, which means they won't filter out your emails to reach the SPAM folder. This step is probably the most difficult one in email marketing, but also the most important. If done right, you could be enjoying your work at home job in no time!
Make sure you keep your email content interesting and engaging if it screams advertising, your initial efforts may be wasted and soon, people will lose interest and opt out of subscription.
Also, people don't like to read too much online, so brevity is important! Getting this step right will ensure that your email marketing business is a success. So don't sit back once you've built your database. Make sure you're communicating right and make more money online to show for it!
If email marketing isn't the right work from home job for you, here are 21 more work at home business ideas which might interest you.